{"id":317,"date":"2019-02-19T19:59:11","date_gmt":"2019-02-19T19:59:11","guid":{"rendered":"http:\/\/brandnas.com\/?page_id=317"},"modified":"2022-09-21T18:49:23","modified_gmt":"2022-09-21T18:49:23","slug":"content-creation","status":"publish","type":"page","link":"https:\/\/www.brandnas.com\/index.php\/content-creation\/","title":{"rendered":"Content Creation"},"content":{"rendered":"\t\t
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Our staff started their careers as professional writers and editors in magazines, books and newspapers. That\u2019s intentional, because the heart of a full-service marketing company is effective communication.\u00a0That means telling the story of your brand\u00a0in the most compelling, targeted and effective way across every channel: web content, video, advertising, email, PR, trade shows, blogs, case studies and more.<\/p>\n

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WE\u2019RE B2B CONTENT MARKETERS WITH A PURPOSE.<\/b><\/p>\n

BranDNA’S develops content\u00a0<\/span>around an integrated communication strategy tailored to meet the client\u2019s marketing goals. There\u2019s no one-size-fits-all here; whether we\u2019re trying to establish a client as an industry thought leader, generate leads or provide air cover for the sales team, our content creation team gets the job done. We focus on addressing the specific needs and pain points of the target audience. Over time, that enables our clients to\u00a0prove beyond a shadow of a doubt that they understand their prospects \u2026 and they can help. That\u2019s the brand promise in action.<\/p>\n

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TAILORING MARKETING CONTENT TO THE AUDIENCE<\/b><\/p>\n

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Effective marketing doesn\u2019t simply drive leads. It engages with and drives leads from carefully targeted audiences.\u00a0Rather than trying to reach the masses (who may or may not care at all), it\u2019s more valuable for a B2B company to attract highly qualified prospects. That means\u00a0understanding clients\u2019 buyer personas is critical<\/em>. We dive deep into clients\u2019 industries, no matter how niche. We interview customers. We conduct\u00a0primary market research. The goal is to create marketing content that speaks to what makes our clients\u2019 targets tick, and compels them to take action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our staff started their careers as professional writers and editors in magazines, books and newspapers. That\u2019s intentional, because the heart of a full-service marketing company is effective communication.\u00a0That means telling the story of your brand\u00a0in the most compelling, targeted and effective way across every channel: web content, video, advertising, email, PR, trade shows, blogs, case […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-page-builder.php","meta":{"footnotes":""},"class_list":["post-317","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.brandnas.com\/index.php\/wp-json\/wp\/v2\/pages\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandnas.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brandnas.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandnas.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandnas.com\/index.php\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":16,"href":"https:\/\/www.brandnas.com\/index.php\/wp-json\/wp\/v2\/pages\/317\/revisions"}],"predecessor-version":[{"id":1023,"href":"https:\/\/www.brandnas.com\/index.php\/wp-json\/wp\/v2\/pages\/317\/revisions\/1023"}],"wp:attachment":[{"href":"https:\/\/www.brandnas.com\/index.php\/wp-json\/wp\/v2\/media?parent=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}