Post covid 19 – Digital Marketing strategies for 2023 Focus more on existing consumers. It says a lot about the consumer’s loyalty that has stayed with you despite the pandemic. The focus on serving existing consumers has emerged as one of the most popular B2B marketing trends after COVID. Create services and ad campaigns targeting […]
Continue ReadingThe time and money saved on certain tasks are vital for busy startups – SMB. Here’s why you should look at automation as a force-multipier for your marketing efforts. Digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing […]
Continue ReadingMany people approach SEO and PPC as completely separate strategies. SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team. Ultimately, the goal of both SEO and PPC is to attract people to your website. The question of whether to combine both practices together, or […]
Continue ReadingWhat luxury is first? It is naturally a very personal perception. For BranDNA’S, luxury products are a promise. A promise that the product you buy from Brand X or Y is of the highest esteem, based on its timeless, elegant design and the high quality. It’s a promise that you will still love the product […]
Continue ReadingMarketing Is Not About Your Company’s Values It’s about your customer’s values — and aspirations Twenty years ago, in 1997, Steve Jobs told us, “Marketing is about values” Jobs was right about marketing. He was right in that the way to talk about a brand is “not to talk about speeds and fees” or “bits and megahertz” or “why […]
Continue ReadingYou’ve decided to launch a new product and you’re very excited about the idea. You have no doubt that it will rock. Actually, you deserve to be the market leader, and become a consumer top of mind. Let’s pretend you’re about to launch a shampoo. In most of the products on the shelves, there is […]
Continue ReadingBusiness owners and marketers should always be thinking about what they can do to make their companies more successful. Here is according to BranDNA’S ways to leverage your social media channels more effectively. So what can you do to boost your brand’s success through social media? Let’s be honest the ideal social strategy is unique […]
Continue ReadingBranding has long been thought of as a practice that is great for big companies only. A small business owner believes branding is not relevant for his company. You may be competing against big brands with loyal customers and big marketing budgets. According to a Nielson survey, 59% of consumers prefer to buy new products from […]
Continue ReadingThe reality is the greatest companies in the world don’t sell, they brand! Think of Apple as a prime example… When have you ever received an Ads from Apple telling you to buy their products? It never happens! Apple focuses on building a relationship that will last by depoying all of their energy into branding and […]
Continue ReadingHere are a few digital marketing trends BranDNA’S sees happening in 2019: Facebook Instant Experiences – Formerly called Canvas Ads, these are mobile optimized landing pages (hosted on Facebook) that load almost instantly post ad click. With a majority of paid traffic coming from mobile, Instant Experiences are sure to play a big role in 2019. […]
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