Our staff started their careers as professional writers and editors in magazines, books and newspapers. That’s intentional, because the heart of a full-service marketing company is effective communication. That means telling the story of your brand in the most compelling, targeted and effective way across every channel: web content, video, advertising, email, PR, trade shows, blogs, case studies and more.

 

WE’RE B2B CONTENT MARKETERS WITH A PURPOSE.

BranDNA’S develops content around an integrated communication strategy tailored to meet the client’s marketing goals. There’s no one-size-fits-all here; whether we’re trying to establish a client as an industry thought leader, generate leads or provide air cover for the sales team, our content creation team gets the job done. We focus on addressing the specific needs and pain points of the target audience. Over time, that enables our clients to prove beyond a shadow of a doubt that they understand their prospects … and they can help. That’s the brand promise in action.

 

TAILORING MARKETING CONTENT TO THE AUDIENCE

 

Effective marketing doesn’t simply drive leads. It engages with and drives leads from carefully targeted audiences. Rather than trying to reach the masses (who may or may not care at all), it’s more valuable for a B2B company to attract highly qualified prospects. That means understanding clients’ buyer personas is critical. We dive deep into clients’ industries, no matter how niche. We interview customers. We conduct primary market research. The goal is to create marketing content that speaks to what makes our clients’ targets tick, and compels them to take action.