- infos@brandnas.com
- 08:00 - 18:00
Our data-driven digital marketing and SEO strategies and techniques boost website traffic, drive new leads, raise brand visibility- and provide the highest return on your digital investment.
SEARCH ENGINE OPTIMIZATION (SEO)
The goal of a website isn’t just to look great. It must continuously attract – and convert – the right kind of vistors.
We carefully plan a search-engine-optimization strategy that accounts for important content, usability, and metrics that are required to attain (and keep) valuable SEO rankings.
SEARCH ENGINE MARKETING (SEM)
SEM informs our SEO program, our conversion funnel system, and our audience targeting parameters.
We can test, analyze, and iterate rapidly in our SEM programs, allowing us to optimize faster.
METRICS & ANALYTICS
Prior to any Digital Marketing engagement, we evaluate your website’s current metrics to give you a full understanding of the highs and lows of your domain and content. We can determine if prior SEO work requires us to perform a “detox”, if your current website content poses issues, if your website information architecture is hurting your user engagement, and give you a complete profile of how the search engines “see” your website.
KPIS AND MORE
During an engagement we will take your analytics to the next level by setting goals and conversion funnels based on Key Performance Indicators (KPI) that are established from the beginning. We track website Actions and Events to provide on-page detailed engagement data.
METRICS & ANALYTICS
Part of our toolkit is Heat Mapping Tracking for your website. We can view isolated user activity on your website within minutes of a visit.
PAID MEDIA DISPLAY
Retargeting/remarketing to B2B display advertising, we know how to get your message in front of the right visitors.
Some of our retargeting options:
Audience retargeting– Based on who they are
Behavioral retargeting– Based on what they’ve done
Page-Level Retargeting– Based on where they’ve been
Campaign Source Retargeting– Based on how they arrived
Segmented Retargeting– Based on who/what/where/how combined
Product Retargeting– Based on products they viewed
We structure retargeting using innovative strategies. Since we don’t use just one retargeting system, we are able to tap multiple retargeting strategies, and easily transition prospects from one retargeting funnel to another, even if they are generated from different campaigns. We also leverage retargeting to fine-tune our landing page and website copy, as well as adding horsepower to our PPC campaigns.
CONVERSION OPTIMIZATION
Our conversion optimization toolset relies on a unique mix of data and expertise to help you convert website visitors into leads – and customers.
An important first step is learning about a quality conversion for your business during our Discovery Process. We get educated on what makes a good customer and how we qualify them.
We data-mine our campaign sources to produce the best targeting available. We devise a conversion strategy according to our audience and campaign objectives.
We develop targeting, ads, and landing pages around your quality conversion goals. We launch campaigns with tracking designed to know what’s working and what isn’t at each step of the way. We split-test and make iterative adjustments along the way. We test assumptions and use data to dictate our next steps.
Together with an informed feedback loop from the client we can fine-tune a campaign to get the right prospects. Additionally, we understand that different campaigns sources will yield different results across the same conversion funnel, so we optimize different funnels according to our campaign source.
MARKETING AUTOMATION
We can help you make the most of your investment in marketing automation systems like HubSpot, Pardot and Marketo.
BranDNA’s is an integrated B2B marketing agency specializing in marketing automation consulting. We work with and hold certifications in Marketo, Salesforce Marketing Cloud, HubSpot, Pardot and Infusionsoft, to name a few systems. We can run everything from marketing automation strategy and lead acquisition to nurturing, sales handoffs and analytics. We can supplement your internal team’s expertise. Whatever your need, we’re marketing automation consultants who make a difference.